I organized and partially coded a new page for the MOJO Ad website with the goal of recruiting new business and future clients. It highlights the benefits of a partnership with the agency through creative deliverables such as a promotional video, Meet the YAYAs booklet and character descriptions based on insights from the State of the YAYA report (pictured below).
State of the YAYA report
This annual report is a collection of industry data, consumer insights and marketing implications based on the results of MOJO Ad's proprietary nationwide survey and additional secondary research. My main roles were source attributions, some narrative writing and copy editing, but I am also a Keynote speaker and present the report to companies and agencies from across the country.
client plan book
As part of our integrated advertising campaign for Ocean Spray, I solely authored a 180-page plan book of research, strategy, creative, tactics and success measurements. The book and its contents are the property of Ocean Spray.