NATIONAL STUDENT ADVERTISING COMPETITION
As a campaign strategist for Mizzou's NSAC team, I was responsible for finding the secondary research to identify Snapple's target audience, positioning, competition and situation analysis. Then I evaluated the primary research, results from a survey we sent out across the country. We used this research to create insights and implications for the brand. As the campaign progressed, I moved to the digital and public relations side, where I worked on a strategy team to decide media planning, advertising objectives and social media promotion.
The MU team won best plan book design and placed third in overall strategy. Take a look at the book by clicking on the image below.